From idea,

to real life

Building with strategic craft

BRAND IDENTITY

PACKAGING

PR KITS

✱ AJ.LAB STUDIO

✱ AJ.LAB STUDIO

A modern, sleek display case with the name 'Vaseline' and 'PRO DERMA' written on it, against a gradient background with diagonal light lines.

Aj.lab is a creative & design studio based in Bangkok, Thailand. We believe design is more than aesthetics, it’s the foundation of every brand experience. We craft purposeful solutions that help brands connect and communicate with intention.

We believe design

is {more than}

decoration.

We shape brand experiences through purposeful packaging design, complemented
by brand identity direction, seasonal campaigns, and illustration. Partnering
primarily with F&B and Beauty & Wellness brands, we bring every project from concept through to final execution.

Multiple pink boxes of the Helix Lip Glow product, stacked and laid out, with white cloud-shaped graphic and white text, on a pink background.

Selected
Clients

Vaseline

Krungthai-AXA

Dove

Chamni’s Eye

Gourmet Market

Softway Commercial

GetBeaute

Brand’s Suntory